"Dignitas announces NYX Professional Makeup partnership". "One Of Your Fave Makeup Brands Will Be Bringing The Glow To Coachella This Year". "NYX Professional Makeup Launches Educational Masterclass Program". "L'Oréal Shares Surge as Demand Grows for Premium Makeup". "Nyx Cosmetics Is Opening Budget-Friendly Beauty Shops This Fall". "Toni Ko's next fortune could be made in shades". "A beauty retailer that knows what you want". "NYX Cosmetics' Toni Ko, one of Forbes' richest self-made women". "NYX Cosmetics Names Mykie of Glam&Gore its Beauty Vlogger of the Year at the Fourth Annual NYX FACE Awards Show". "5 Things You Didn't Know About NYX Cosmetics". "This Beauty Expert Thinks Overdone Makeup Is Over". "You need to know about NYX cosmetics, stat!".
NYX currently operates standalone stores in Australia, Austria, Armenia, Belgium, Canada, Chile, Croatia, Estonia, France, Germany, India, Latvia, Lithuania, Romania, Serbia, Spain, the UK, and the USA. This 16 hour no transfer, no fade vegan lipstick comes in 24 color-saturated hues. In September 2015, L'Oréal introduced brick-and-mortar stores devoted to NYX cosmetics. Confidently mold your lips with Lip Lingerie XXL Matte Liquid Lipstick by NYX. NYX Cosmetics continues under other management as a part of L'Oréal, and now provides products including lipstick, lip gloss, and mineral foundation. The sale had a five-year non-compete clause. In 2014, Ko sold NYX to the international beauty company L'Oréal for $500 million. Ulta Beauty carries mass market NYX products. In 2011, NYX launched the Freedom and Artistry for Creative Expression (FACE) awards competition. The products were marketed as having "department store beauty" while being sold at "drugstore prices." The products were initially sold only to beauty professionals before Ko expanded sale to mass-market outlets. The company's first products were jumbo eye pencils, which brought in revenue of $2 million within the first year. Ko knew a guy from New Jersey who made pencils, from there, she started with six eyeliners and 12 lip liners, priced at $1.99 and was sold out in less than 30 days. From bold berries, to poppin' reds and sultry nudes, we heart these vibrant tones so much that they make us want to shout.Toni Ko founded NYX Cosmetics when she was 25 using a $250,000 loan from her parents. From bold berries, to poppin’ reds and sultry nudes, we heart these vibrant tones so much that they make us want to shout.
Also, cool little fact: each hue is infused with mango and shea butter. Featuring an irresistibly adorable heart-stamped bullet (our first-ever custom-designed bullet, no less!), this pigment-packed formula loads lips with intense, rich colour and delivers up to four hours of hydration in just one swipe. This is not just another bullet lipstick, with one swipe application that is so highly pigmented it looks the same on all lip colours this is an absolute must try to revolutionise your lipstick game. Looking for a lip colour that really makes a statement? Say anything and everything with our new Shout Loud Satin Lipstick.
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